Objective of the Project

BSH needed a data-driven approach to increase sales and conversion rates for home appliances and electronics across multiple locations.

Solution

🔹 Smart Tags on High-Value Products – Buybuddy tracked customer engagement with appliances, including which products were frequently picked up but not purchased.
🔹 AI-Based Promotions & Shelf Adjustments – The system flagged slow-moving products for better placement or targeted campaigns.
🔹 Automated Restocking & Inventory Optimization – Buybuddy’s AI predicted demand shifts and recommended store transfers to avoid stockouts.

Benefits

✅ +57% sales growth
✅ +81% boost in conversion rates
✅ More efficient inventory management across stores