Objective of the Project

Farfetch wanted to connect in-store customer behavior with online shopping to improve retargeting campaigns and merchandising engagement. Traditional sales data didn’t provide real-time insights into how customers interacted with products in-store.

Solution

🔹 Smart Tags Implementation – Buybuddy’s IoT-powered smart tags were placed on high-value products to track pick-ups, customer interactions, and walk-bys in physical stores.
🔹 AI-Driven Engagement Analysis – Data was analyzed to identify products with high engagement but low conversion, helping optimize in-store layouts and online retargeting efforts.
🔹 Seamless Offline-to-Online Integration – Farfetch used Buybuddy’s AI-driven insights to personalize retargeting campaigns based on in-store customer behavior.

Benefits

✅ +125% uplift in retargeting campaign conversions
✅ +68% increase in merchandising engagement
✅ $2M investment in Buybuddy to scale the initiative
✅ A seamless online-offline shopping experience