Goovi (Sodalis) – Data-Driven Retail & Marketing Optimization

Goovi (Sodalis) – Data-Driven Retail & Marketing Optimization

Goovi (Sodalis) – Data-Driven Retail & Marketing Optimization

Feb 17, 2025

Objective of the Project

Goovi aimed to increase customer engagement and align marketing efforts with in-store behavior using real-time data.

Solution

🔹 Advanced Data Analytics – AI provided actionable insights on customer preferences and product performance.
🔹 Tailored Marketing Strategies – Goovi refined campaigns based on real behavior data.
🔹 Enhanced Customer Engagement – AI helped create more personalized shopping experiences.

Benefits

Higher customer satisfaction & engagement
Stronger brand loyalty with personalized interactions
More efficient, data-driven decision-making